Networks of networks: unlocking engagement with marginalised and vulnerable communities

NHS England & Improvement Regional Communications Team recently invited me and my clients to showcase the work of partners across the sub-region of Cheshire, Halton and Warrington to increase vaccine confidence amongst underserved and marginalised communities. The presentation and discussion demonstrates that communities who are often described as ‘hard to reach’ really aren’t, with a careful balance of communications and outreach work and by creating a network of networks driven by partnership working and local trusted voices, the effectiveness of the approach is borne out in the vaccine uptake data.

The sub-region worked to a joint commissioning model between Cheshire, Halton and Warrington CCGs to reach a #diverse community of urban and rural, affluent and socially deprived residents. Not your typical demographic profile, the #communication and #outreach work has involved #NHS and Local Authority communication, engagement and Equality & Diversity leads working to a data led model.

Watch the webinar here https://lnkd.in/dQcXs3W