About Us
Whether you are looking for additional capacity to complement your in house team or a second opinion to reassure you that you haven’t missed anything, you will need a responsive and flexible partner that is with you every step of the way; adding value and operating with honesty and integrity.
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Anna Collins, Director of Maktub Consulting Ltd has over 20 years’ experience in the public sector working in senior leadership roles in communication, engagement and corporate services. Driven by a dual aim to keep her clients legally safe and reputationally intact, she is experienced in creating accessible narrative and dialogue to help clients to find their corporate voice, tackle tricky reputational issues and involve stakeholders in their decision making.
Underpinning the advice and hands-on delivery is an approach to good governance with the aim of minimising the risk of legal challenge and making sure that decision makers are empowered to adopt good practice methodology to inform their thinking.
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Anna is a Fellow of the Chartered Institute of Marketing and Associate of The Consultation Institute.
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Principal of PHfivepointzero which is a proven collaboration between experts in public health, social research, consultation, engagement and communications
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Contact to discuss how we can support your in-house team or provide a bespoke service.
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Credentials
Anna Collins is a Chartered Marketer and an Associate of The Consultation Institute with 20 years’ experience in the public sector and was Marketing Manager for Europe for ICL computers for 11 years prior to that.
As Director of Maktub Consulting Ltd, Anna is able to use her extensive experience in the delivery of communication, engagement, governance and stakeholder management to think like a client with the dual aim of keeping the organisations involved legally safe and reputationally intact.
Anna has operated at executive level as Director of Communication & Corporate Affairs in the NHS at the Countess of Chester Foundation Trust. Her portfolio included communication, governance, legal services, information governance and the hospital charity.
She has also worked as Associate Director of Communication & Engagement for the six Staffordshire Clinical Commissioning Groups and the Sustainability & Transformation Partnership. Whilst there, she delivered several contentious transformational change consultation programmes including the prescribing of gluten free foods, proposals to merge the six CCGs and the reconfiguration of community hospitals and community hub services without legal challenge.
She led on communication and involvement on behalf of the CCGs for the system wide change programme ‘Together We’re Better’ managing several supplier relationships to deliver against both statutory duties and best practice. She has successfully delivered to regulatory assurance frameworks and has a proven track record in building positive relationships with campaigners, scrutineers and elected members at local and national level.
Anna’s passion lies in giving service users, particularly the seldom heard, and stakeholders a voice to inform decision making using innovative and best practice methodology and has experience of managing the tactical delivery of a citizen’s jury, large and focussed deliberative events and digital engagement. She has a personal interest in health literacy and the ‘It’s OK to Ask’ campaign was shortlisted for an HSJ award.
Anna also has 14 years’ public sector communication and engagement leadership experience with two Cheshire Police & Crime Commissioners and Cheshire Police Authority where she managed public consultation about the police budget, priorities and the recommissioning of victim support services as well as proposals for police station closures and police force mergers. She led on equality and diversity and managed the Constabulary’s Independent Advisory Group.
During this time, her participatory budgeting projects in challenged Cheshire communities received recognition from the Cheshire Lieutenancy in the form of a proud day spent at The Queen’s Garden Party and she received a Chief Constable’s Commendation from Sir Peter Fahy for a significant staff engagement change programme.